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Newcastle United's Carabao Cup Triumph: Sports Broadcast Media Captures the Celebratory Frenzy

  • Writer: SBM
    SBM
  • Apr 3
  • 3 min read

After a 70-year wait, the roar of the Toon Army finally echoed with triumph. Newcastle United's resounding 2-1 victory over Liverpool in the Carabao Cup final on March 16th, 2025, unleashed a wave of euphoria that swept across Newcastle. Twelve days later, the city erupted in a sea of black and white, as fans lined the streets to celebrate their heroes. Sports Broadcast Media (SBM) was at the epicentre of this historic occasion, crafting dynamic and engaging social media content for Newcastle United's official partner, Sportsbet.io.


The Mission: Capturing the Toon Army Spirit


Sportsbet.io entrusted SBM with a crucial task: to immerse ourselves in the jubilant atmosphere and create content that resonated with the passionate Newcastle United fanbase. This involved capturing the essence of the celebration through interactive games, rousing renditions of the iconic chants, and heartfelt fan testimonials reflecting the magnitude of the club's achievement.


Assembling the Dream Team


With only two days to prepare, SBM Programme Director, Gavin Puszczalowskyi, assembled a stellar team. SBM Senior Video Producer, Sam Hart, and esteemed presenter, Alice Scarff (renowned for her work with the BBC and the Olympics), joined forces with talented cameraman, Thomas Cronin. Their mission: to transform the raw emotion of the day into compelling visual stories.


The Sports Broadcast Media team, Gavin, Tom, Alice, and Sam, filming and capturing the celebratory atmosphere at the Newcastle United Carabao Cup victory parade.
The Sports Broadcast Media Team: Gavin, Tom, Alice and Sam

Into the Heart of the Celebration


The team's journey began at the iconic St. James' Park, where, hours before the open-top bus parade, a sea of black and white had already gathered. Undeterred by the burgeoning crowds, SBM plunged into the action, capturing the electric atmosphere and engaging with fans eager to share their joy.


Sports Broadcast Media crew filming enthusiastic Newcastle United fans, dressed in black and white jerseys, outside the iconic St. James' Park stadium, capturing the pre-parade atmosphere.
Capturing the Toon Army's Excitement at St. James' Park

Along the Parade Route


Following the parade route, SBM interacted with countless fans, each eager to participate in games and belt out their most passionate chants. Every moment was meticulously captured, preserving the raw emotion and unbridled enthusiasm of the day.


Sports Broadcast Media presenter with microphone interviews joyful Newcastle United fans along the packed bus parade route, with a backdrop of celebratory crowds.
On the Parade Route: Voices of the Victorious Toon Army

Town Moor: The Grand Finale


The culmination of the celebration took place at Town Moor, where a stage was set for the Newcastle United team to once again lift the coveted Carabao Cup trophy.

Amidst the thousands of adoring fans, SBM continued to create engaging content, encouraging fans to recreate the trophy lift with everyday objects – from hamburgers to inflatable trophies and ice cream cones – resulting in hilarious and memorable visuals. 


A vast crowd of Newcastle United fans, a sea of black and white, congregates at Town Moor, awaiting the team's arrival on a stage set for the trophy celebration.
Town Moor: A Sea of Black and White Awaits the Champions

Backstage Access: Mingling with Geordie Legends


With exclusive media accreditation, SBM gained backstage access, mingling with Newcastle United royalty, including Ant and Dec, legendary striker Alan Shearer, and the entire Newcastle United squad, including manager Eddie Howe. This access allowed for unique and intimate content creation.


Eddie Howe, Newcastle United's manager, was smiling backstage at the Carabao Cup victory celebration, highlighting his role in the team's success.
Eddie Howe: Leading the Celebration from Backstage

A Day of Triumph, A Legacy Captured


After five hours of intense filming, SBM had amassed a treasure trove of content, capturing the essence of Newcastle United's historic celebration. The scenes witnessed in Newcastle were more than just a celebration; they were a testament to the enduring power of sport to unite and ignite a city.


Sports Broadcast Media was privileged to capture the raw emotion and unbridled joy of this historic moment, delivering content that not only entertains but also immortalises a pivotal chapter in Newcastle United's legacy. We pride ourselves on the ability to translate the passion of sporting events into compelling visual narratives, and the Newcastle United celebrations stand as a shining example of our commitment to capturing the essence of sporting triumph.


Ready to elevate your brand's engagement with dynamic and impactful social media content? Whether you require on-location coverage of a momentous event or studio-produced content designed to captivate your audience, Sports Broadcast Media is your premier partner. Contact us today for a consultation, and let us help you transform your vision into a compelling visual story. Email hello@sportsbroadcastmedia.co.uk to discuss your project.


Don't just tell your story; let us show it to the world.








 
 
 

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